Analysis Of International Expansion Samples

International expansion of organizations provides them with opportunities to increase their revenues and profitability. The organizations however need to analyse the external environment where they are planning to expand so that they can decide upon the ways by which they set up their business. The organization that is taken into consideration for expansion is Marina Bay Sands, Singapore. The area where the company is planning to expand its operations is India and the city is Mumbai (Ang, Benischke & Hooi, 2018). Marina Bay is a resort which is located in Marina Bay, Singapore. The resort started its operations in the year 2010 and was named as the most expensive casino in the world. The Marina Bay resort consists of 2561 hotel rooms and many facilities within its premises (Singapore, 2018). The target market of the company will be India. The huge population and developing economy of the country will facilitate the operations of the organization in the country. The service sector of the country acts as the major driver of growth of its economy. Almost 28.6% of the entire population of India is employed in the service sector. The service sector of the country mainly comprises of the hotels and restaurants. India has been named as the most advanced traveller nations related to the usage of digital tools for the purpose of planning, then booking and further experiencing a particular journey (Papadopoulos, Gulanowski & Plante, 2018). The hospitality and tourism sector is considered to be a part of the top 10 sectors which are able to attract foreign investment. The government has also been taking many initiatives related to the promotion of the tourism and hospitality sector of the country. The hospitality and tourism industry of India has huge potential related to growth in the future. These qualities of the hotel industry of India will help in the growth and will further increase the revenues of the Marina Bay Sands resort (Yoder, Visich & Rustambekov, 2016). Marina Bay Sands can however face challenges related to various factors in the country which are as discussed below, Marina Bay Sands will face many challenges in the new area of their operations in Mumbai, India. However, the organization has to device strategies so that they can combat these challenges and set up a successful business in the country. The organization needs to conduct extensive research in the Indian hospitality sector before entering and investing in the market. The organization can take the help of promotions and advertising to promote their services and offerings in the country. The promotions can be done with the help of digital media and the with the help of social media   marketing as well. Marina Bay needs to a build a competitive edge so that they can differentiate themselves in the market. The shopping experience that the organization provides to the guests is a new concept and can help them in creating a different position in the market. Marina Bay will be able to create a different market for their offerings by introducing this new concept in the market. A wholly owned subsidiary mainly refers to the type of company which is totally owned by another company. The organization which owns the other company is known as the parent company or the holding company. The stocks of the subsidiary company are totally owned by the parent company. The market entry strategy that can be undertaken by the organization is a wholly-owned subsidiary. The wholly owned subsidiaries will be able to take control of the entire supply chain and will be able to control them totally (Santos, Brochado & Esperanà §a, 2016). The suppliers of the organization are under total control of the owners in this case. This means that an entirely different organization will be opened in India which will be a part of the Marina Bay Resorts Group. The organization needs to make a huge investment in this case, however, the growth levels of the Indian market will be suitable for the fast pace growth of the resort. The development of the organization will be facilitated by the increased number of foreign tourists in the city. The investment needs to be made by the organization as the facilities need to be built in such a manner so that it can accommodate the services that are provided by the resort in Singapore. The brand value of the organization will also help them attracting guests and setting up the business in a profitable manner (Andreu, Claver & Quer, 2017). Andreu, R., Claver, E., & Quer, D. (2017). Foreign market entry mode choice of hotel companies: Determining factors.  International Journal of Hospitality Management,  62, 111-119. Ang, S. H., Benischke, M. H., & Hooi, A. W. L. (2018). Frequency of international expansion through high control market expansion modes and interlocked directorships.  Journal of World Business. Doyle, G. (2015). Brands in international and multi-platform expansion strategies: Economic and management issues. In  Handbook of Media Branding  (pp. 53-64). Springer, Cham. Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., & Aykol, B. (2015). Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy.  Tourism Management,  50, 268-280. Papadopoulos, N., Gulanowski, D., & Plante, L. (2018). The Role of Knowledge in International Expansion: Toward an Integration of Competing Models of Internationalization.  Review of International Business and Strategy, (just-accepted), 00-00. Santos, M., Brochado, A., & Esperanà §a, J. (2016). Foreign direct investment patterns of global hotel chains.  Journal of Business Research,  69(11), 5235-5240. Singapore, 5. (2018).  Singapore Luxury Hotel.  Marinabaysands.com. Retrieved 16 March2018,fromhttps://www.marinabaysands.com/hotel.html#osSwY5SPJvKoE5Yx.97 Yoder, S., Visich, J. K., & Rustambekov, E. (2016). Lessons learned from international expansion failures and successes.  Business Horizons,  59(2), 233-243.

Photographic Industry Assignment Example | Topics and Well Written Essays - 2000 words

Photographic Industry - Assignment Example Previously a photograph taken in a camera could not be viewed unless developed through a process, but now in this world of digitization things have changed a lot. Now the screen within the digital cameras allows you to delete, edit and perform different operations on the spot. The result is that they need not be printed. They could easily be shown via camera, or uploaded through computer or sent through camera phones. The result is decline in prints. Prints was one of the major component in the success of photographic industry and hence its affecting the business. Though overall there has been increase in the number of overall pictures being taken but on the same side decrease in the printouts being taken out as there exist cheaper ways of showing those pictures to concerned people. Joh Larish (2006) in his article " The Analysts Speak Out: Is There a Future for the Photo Industry" states that PMA has been the largest photographic convention and trade show in the United States. This year's PMA was considerably smaller than last year because of the demise of major exhibitors such as Agfa, Konica Minolta, Bronica and others. In addition, many other companies greatly downsized their exhibits or didn't attend at all. The Kodak exhibit was less than half its normal size. There was vacant exhibit space all over the trade show floor. Nowadays people prefer... These advancements have surely made things easier but what about the photographic industry What measures do they take for their survival Most of the topped ranked companies have stopped producing the older versions of cameras, which required reels to catch the moments of life. Starting from Kodak, it is stated in Wikipedia Encyclopedia (2006), that on January 13, 2004, Kodak announced that they would stop producing traditional film cameras in the United States, Canada and Western Europe. By the end of 2004, Kodak ceased manufacturing cameras that used the Advanced Photo System and 35mm films. Production of film continued. These changes reflect Kodak's new focus on growth in digital markets. The Economist (2002) in one of its articles "Prints and the Revolution" states that 80% of digital camera owners still use film cameras more than half the time and fewer than 20% of the 30 billion digital photos taken each year are ever printed out. The industry is now trying to solve this problem since prints are what make money. From music and newspapers to travel and advertising, industries are trying desperately to forge a clear vision for themselves in a digital age that is still opaque. Amy Yee (2006) states in her article "Banishing the negative: how Kodak is developing its blueprint for a digital transformation" about Konica Minolta, which trails in third behind Fuji Photo in the film-making market, gave up the struggle, announcing that it was pulling out of its traditional camera and photo businesses to stem growing losses. This shows some companies just don't know what to do. Things were expected to improve, not change completely. She further writes that Nikon is also discontinuing single lens

INDUSTRY OF SHOPPING CENTERS IN HONUDRAS Essay Example | Topics and Well Written Essays - 1000 words

INDUSTRY OF SHOPPING CENTERS IN HONUDRAS - Essay Example The real estate investment in the country was able to drop by 15 percent, and this drop was due to the contraction of the global credit as well as export market and political crisis. Now Honduras has some of the best shopping malls in the world with modern facilities inside the malls (Ling and Naranjo 3). One of such a kind of mall is San Pedro Sula mall, and this mall has about 150 stores, an Applebee’s restaurant, 23 eateries that offer food products, an arcade, a Cinemark movie theatre, a banking centre, and a parking lot located in the underground. Besides the underground parking lot, the mall also has 1,200 extra parking spaces with 100% air-conditioning system and security cameras. San Pedro Sula shopping mall has a friendly atmosphere as well as stores with international standards, and the services offered here present many clients with opportunities that are only visible to many through television adverts. Some of the international standard stores in this mall are Lady Lee, Puma, Jet Stereo, and Carrion with a modern state of art technologies. The stores have automated systems as well as electromechanical systems for communication, air conditioners, and monitoring of the stores. The latest technology incorporated in this mall made it win an award from International Council of Shopping Centres (ICSC), some of the contributing factors to winning the award besides the latest technology were the best traffic flow design of the mall, and this made it able to compete with other malls in Dubai and Brazil. In 2012, the country’s GDP was 17.97 billion US dollars, and this value represented close to 0.03% of the total world economy. There has been a great improvement in the economy because in 1960, the GDP stood at 4.57 USD up to 2012 and this year GDP, the value has shot up to 17.97 USD. This improvement is practically an indicator of how lucrative the businesses are in the country, and the booming business is the commercial real estate business. T he hiring and renting of commercial real estate in the country are relatively cheap, and most of these commercial real estates have modern designs and technology. They offer a variety of the cool and serene business environment that ensures comfort ability of the occupants. Renting of these apartments is renewal, and the clients are always at liberty to renew the trading contracts with the commercial real estate owners. Most of the tenants in Honduras are American citizens, and the laws and practices that govern real estate ownership in the country are quite different from the ones in America. Because most of the tenants are Americans, some of the insurance firms from the USA have been on the front line to provide title deeds for most of the lands in the country through the help of attorneys from the country (Total Transaction Costs 6). Most of the cases involving land ownership in the country have been prolonged by the judiciary system of Honduras, and this has led to the loss of m oney by many American citizens in their quest to get justice. Besides the long case protocols, most of the Americans have also been frustrated in their quest to settle most of the disputes resulting from land ownership (How High 9). Most of the foreign tenants have been brushed off using violence in some of the disputed cases. The Honduran laws have imposed